Wikinomics: How Mass Collaboration Changes Everything (Review)

Book cover for "Wikinomics" by Don Tapscott and Anthony D. Williams.Title: Wikinomics: How Mass Collaboration Changes Everything

Authors: Don Tapscott and Anthony D. Williams

Publication Year: 2007

Pages: 368

Genre: Non-Fiction

Source: Audiobook borrowed from the Toronto Public Library system (narrated by Alan Sklar)

From the cover:

Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success. A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty-first century.

I really thought that this book would be good. It’s recent, about the changes that online collaboration have brought about, and focuses on the positive side of “The Web 2.0”.

Sadly, it wasn’t. Good, that is.

I’ve been trying to read Wikinomics for weeks. I’ve only gotten through the first disc and a half, out of eleven. The narrator isn’t the problem – his voice is calm, soothing, yet stays away from being monotone, and actually expresses interest in the material. The problem is that the material is boring. In that disc and a half, I feel like I have already heard the main ideas repeated more than a few times, just with slightly different examples. I’ve actually fallen asleep a few times listening to it, I was so bored – and not in a setting where I would normally fall asleep.

Maybe it would be more interesting to me if I was normally a person who liked reading about businesses and economics. I had hoped that it would be interesting since I’m definitely intrigued by the concepts of using interactive web-based collaboration for teaching and learning, as well as for our daily lives. It really wasn’t, though.

No more time being wasted on this one. I’m giving up.

How about you … have you read this in its entirety? Did you enjoy it?


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