Googled: The End of the World As We Know It (Review)

October 23, 2014

Book cover for "Googled" by Ken Auletta.Title: Googled: The End of the World As We Know It

Author: Ken Auletta

Narrator: Jim Bond

Publication Year: 2009

Pages: 400 (audio length: 13 hours 57 minutes)

Genre: Non-Fiction

Source: Audiobook version purchased from Audible.com

From the cover:

Just eleven years old, Google has profoundly transformed the way we live and work-we’ve all been Googled. Esteemed media writer Ken Auletta uses the story of Google’s rise to explore the future of media at large. This book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with industry legends, including Google founders Larry Page and Sergey Brin, Marc Andreessen, and media guru “Coach” Bill Campbell. Auletta’s unmatched analysis, vivid details, and rich anecdotes illuminate how the Google wave grew, how it threatens to drown media institutions, and where it’s taking us next.

I was looking forward to reading this book, expecting it to be about how the presence of Google is changing the way we interact with the world.

Sadly, what it turned out to be was more of a biography of the business of Google and its top executives. While there were bits of the book that touched on things that were more interesting – staff benefits that were innovations that have since been taken on by other companies, for example – the vast majority was simply anecdotes and analysis of the company itself, not on the affect it has on the world.

If you’re looking for information about Google “the business” start-up and success story, this one’s for you. But if you’re looking to find out more about the way Google affects our daily lives, skip it.

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